Writing in the New York Observer, Trust Me, I'm Lying author Ryan Holiday says that Facebook has deliberately broken its fan-page service so that only a small number of registered fans see status-updates. If "brands, agencies and artists" want to reach all the people who've signed up for status-updates, they have to pay for "sponsored posts." As Holiday notes, this is a large conflict of interest for the service: the worse it works, the more they can charge to fix it.